Launch of the Joséphine Aigrette collection:
Luxury and innovation converge at the CHAUMET house.

At the heart of the prestigious setting that is the emblematic CHAUMET boutique, located at Place Vendôme in Paris, this exceptional showroom is revealed .

In this iconic place of high jewelry, the VS-FACTORY team was able to deploy an innovative concept, instilling a new dimension to the customer experience. Interactive mirrors in which each reflection becomes an experience, offering a unique sensory and visual immersion.

The meticulous strategy of VS-FACTORY s has proven to be crucial in this international deployment, spanning 14 countries. Understanding the nuances of the retail sector, identifying the specific needs of CHAUMET, and developing interactive and creative concepts are the links in a chain that led to the success of this launch campaign…</span >

The brilliant idea behind « Josephine Aigrette’s Mirror » goes beyond the simple concept of functionality to become a true interactive work of art. These mirrors accompany the customer in the purchasing process, offering a unique experience that enhances every detail of the collection. The perfect union between 3D design, digitalization, and interactivity creates a balance between tradition and modernity, reinforcing the image of CHAUMET as a precursor of contemporary luxury.< /p>

The story of « Josephine Aigrette’s Mirror » is not only that of a collection launch, but that of a sensory adventure where the luxury comes to life through a shared vision of excellence.